What Is Branding And Why Is It Important For Your Business?
November 2, 2020
Ever been in this situation spoke “ Wow great phone, which brand is it from? ” this is what we called as branding.
Branding is a process in which we define once product or company making them recognizable. Basically, in branding, we develop a unique identity and personality for a brand which makes them easily recognizable.
What’s in Branding?
Branding basically contains 3 things
Name & Logo
About and mission statement
A logo is the face of your company which represents your company in place of you. A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. In short,
Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company's voice, tone, and messaging brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company..... There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.
Importance of branding
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Purpose of branding
The purpose of branding, done well, is to honor people's sacred value, to add meaning and clarity to their lives (employees and customers alike), and to harness capitalism - which is designed to be agnostic at best, and brutally cruel in soulless hands - for good and justice in ways that only quickened expressions of liberty enable.
History of Branding
Branding has been around since 350 A.D and is derived from the word “Brandr”, meaning “to burn” in the Ancient Norse language. By the 1500s, it had come to mean the mark that ranchers burned on cattle to signify ownership—a precursor of the modern logo.
Yet branding today is so much more than just a look or a logo. It has come to signify the emotional “gut feeling” reaction a company can elicit from its customers.
Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.
In other words, your brand is a noun, but branding is a verb. When you design a logo, that’s branding. When you develop your brand voice, that’s branding. When you get together with your marketing team to brainstorm an ad campaign, that’s branding.
*Any action you take to shape your brand is, in a nutshell, branding.*
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